If I had to choose one platform to launch the rest of our campaigns on, I would choose Indiegogo because I feel there’s more freedom and their added features greatly benefit the campaigns. On Kickstarter, backers are not able to give this information when they checkout. With the exception of Puerto Rico, businesses based in any other US territory or possession, or the US Virgin Islands, are not supported. On Indiegogo, it is much easier to tap into their promotional opportunities. Kickstarter has built in surveys you can use, but I recommend using a 3rd party tool like BackerKit which is more robust and allows you to also upsell your backers additional items. On Indiegogo, your campaign can automatically convert to an InDemand campaign where the campaign duration and funding goals don’t apply anymore — essentially turning your Indiegogo page into a pre-order page for your product. Stripe, the company Kickstarter uses to process payments, has started a new service called Stripe Atlas. Using these estimates, the main takeaway is that Indiegogo is about half the size of Kickstarter in terms of traffic and dollars raised. Limited perks/rewards are ones that have a limited amount of quantity or time that they are available. Campaign creation is currently available to individuals in the US, UK, Canada, Australia, Hong Kong (China campaigns may be eligible), Austria, Belgium, Denmark, Germany, Finland, France, Republic of Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Singapore, Spain, Sweden, Japan, or Switzerland who meet the requirements below. It’s highly likely that you’ll be assigned a campaign strategist on your campaign who will work with you to make sure you have the best chance of success. Part of me respects their approach to this because if you do get one of their promotions, it can be very powerful. You’ve finished your campaign on Indiegogo & Kickstarter so you’re probably wondering… “where’s my money?”. After you create your campaign, the following fields are locked and cannot be changed: Please make sure you're careful about selecting those above fields before saving the Start Your Campaign page. Google Analytics is the standard when it comes to free analytics tools for websites. But really, it does. There’s no difference in fee structures for Fixed & Flexible which is why most campaigns opt for Flexible. Upselling is a tactic where when someone goes to purchase an item, you immediately offer them another item to add to their order. Each of the spikes in sales I point to are when Indiegogo sent newsletters. Learn more. No one really knows as they don’t publicly state why they don’t have it, but I think the answer is: probably not. Note: When you receive funds to a non-US bank account, a transfer fee is incurred for each transfer/disbursement sent by Indiegogo, in addition to third-party processing fees. They are slightly more detailed than the simple 2.9% + $0.30 per pledge (for Indiegogo) and 3% + $0.20 per pledge (for Kickstarter) that I listed in the table above. You may choose either Individual or Business or Nonprofit as the type of account for which to raise funds. But the good news is, no matter which you choose, you’ll be okay. Backers do have one week to correct their credit card information after the campaign ends, but you should expect many of them to never do that. When someone contributes to a crowdfunding campaign, each platform will handle the payment differently. Even as a Kickstarter Expert, we get no special treatment on our campaigns. Our team offers unparalleled support and resources to help you with the challenges of cross-border crowdfunding. I believe having the Facebook Pixel empowers creators and leads to a healthier crowdfunding ecosystem. By removing lengthy paperwork, bank visits, legal complexity, and numerous fees, Stripe Atlas helps you launch your startup from anywhere in the world.Within days you can: To get started, please visit: https://stripe.com/atlas/indiegogo. Online payment processing for internet businesses. Kickstarter doesn’t let you put a Facebook pixel on your campaign which means you can’t track the return on your ads from within Facebook Ads Manager. Like we talked about earlier, both platforms have tens of millions of unique visitors a month. The Facebook Pixel is a piece of code that allows you to track the effectiveness of your ads — which is extremely important when advertising. If your campaign is doing very well, they will likely reach out to you about these opportunities. If you are raising funds for personal purposes, such as for independent creative works, you should choose Individual. You don’t know the lifetime value of a customer, you don’t know your return rates, you don’t understand the true costs of shipping. Before launching: Receiving funds to a US bank account. Stripe vets each project using its proprietary risk evaluation algorithm before it goes live on Indiegogo. You can launch your campaign within 15 primary categories on Kickstarter and 155 sub-categories. On February 24, 2016 the company launched the Stripe Atlas platform, designed to help entrepreneurs start a business from absolutely anywhere on the planet. For Indiegogo, it’s slightly more complicated. Reserved funds are held for 6 months after your campaign ends and then transferred to your bank account. Those are further broken down into 28 subcategories. First, study the differences between the two platforms and see which ones are the most valuable to you. Country of Legal Residence/Business Entity*, Austria, Belgium, Denmark, Germany, Finland, France, Republic of Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, United States, Canada, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom. Not only did VAVA raise much more on Indiegogo than Kickstarter, they were able to do so with much higher returns than previous campaigns. They don’t have the Facebook Pixel on their site for their own use. As a bigger business I feel like we can make better estimates and get some degree of accuracy in our ROI numbers, however, if you are a brand new creator, where do you even start to get estimates? When I say creator support, I mean their willingness to help you with your crowdfunding campaign — everything from promotional opportunities to answering basic questions about how to crowdfund. What is Stripe Atlas? Pošalji. Stripe Atlas is a tool to handle everything involved in establishing an internet business, available to entrepreneurs everywhere. In which currency will my campaign raise funds? Podeli. It allows you to create a “secret” perk that is only visible if someone clicks on a unique link generated by Indiegogo. In my experience, Kickstarter has a better integration and the data tracked in Google Analytics almost identically matches the data tracked on your Kickstarter campaign. Here are the results: GoSun launched four successful campaigns on Kickstarter before we launched their new campaign on Indiegogo. The reason why is because Kickstarter has done a better job of making their brand synonymous with crowdfunding. On Kickstarter, you can limit a reward by both quantity and time. Here are the results: Morel launched one successful campaign on Kickstarter before we launched their new campaign on Indiegogo. We are able to use secret perks strategically to offer promotions like exclusive discounts to our pre-campaign community or free shipping offers through remarketing ads. Indiegogo’s current article on the matter is founder here: What is My Country of Legal Residence and Bank Account Location? Kickstarter is not open to talking about them and they make the decision behind closed doors whether or not they want to give you one of the promotions. Full records of all customer transactions on Stripe Let Stripe net out earnings All currencies that are supported by Indiegogo use Stripe to process contributions and disburse funds. Kickstarter & Indiegogo approach the “review” process very differently and have different rules about the types of projects that are allowed on their platforms. Je li razlog ovome možda odnos Stripe – Indiegogo, Stripe/Indiegogo – naša Porezna ili nešto pak treće, saznat ćemo, nadam se, kad nam se netko od tri aktera odluči javiti na upit. On Indiegogo, you may be charged slightly different transaction fees and transfer fees depending on which country you are coming from. If VAVA doesn’t ship, then Indiegogo will refund the order. Now this feature is not rolled out on many campaigns but we got to experience it for the first time with VAVA. Some of those spikes were over $50K in funding in one day. I suggest looking at each platform’s support page to see the most up to date fee structure as this will likely change in the future. Unfortunately, many agencies in the space take advantage of creators and have predatory business models that strip most of the margin from campaigns. The platforms know this and take advantage of those eyeballs by offering promotional opportunities to some campaigns. This means that you can quickly create unique links that will be tracked from within the platform’s dashboards. Contact us here to discuss your Kickstarter or Indiegogo project. Secret perks aren’t a new feature for Indiegogo but they are still unique to the platform. This is a brand new feature that we got to beta test for the AIR PIX campaign. Additionally, Stripe expanded its partnership program to include crowdfunding platforms like Kickstarter and Indiegogo. Your initial disbursement is sent within 15 business days after your campaign ends. Komentariši! Thus, Indiegogo removed Paypal and left Stripe as the only option to process payments for crowdfunding campaigns on the platform. Both platforms have strict policies for which countries are able to launch. It allows you to create “add-on” products that will be shown at checkout when someone backs a specific perk. Should I choose individual or business or nonprofit? Stripe is perhaps best known for providing a slick payments acceptance experience for many leading digital firms, from Lyft and Instacart, to Facebook and Indiegogo. 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